Some might call our sales and marketing folks experts. We like to think of them more as gurus. That’s because they possess an uncanny understanding of our customers and what makes and keeps them happy. And these unique insights help fuel a range of innovative and aggressive marketing techniques for our hotel managers. Hey, in these competitive times, knowledge is power. And it’s good to know that our Sales and Marketing team, technically speaking, rules.

Operations. The heart and spirit of every hotel. We’re successful at the operations level because we adhere to standards that are considerably higher than the broader industry standards most hotels settle for. Plus, we better train and execute at the frontline levels. So guests enjoy greater service, quality assurance, and hotel cleanliness. We’re also great at controlling costs. So owners enjoy more profits. In fact, our hotels continue to gain market share and customers for life at a pretty impressive rate. The kind of stuff that keeps other hotels up at night.

We have a centralized accounting department for all hotels we own and manage. This empowers us to provide key statistics to every hotel and corporate personnel almost instantly. And by providing key reporting metrics, hotel management and executives are able to make quick, nimble decisions and adjustments. And being nimble is key to great hospitality.

We have a dedicated Revenue Strategy team that handles key pricing and yield management responsibilities for all of our properties. This way, hotels can focus on providing customers with the best stay possible and leave revenue optimization to our trained and focused strategists. Here’s how our Revenue Strategy team boosts revenue:

* Daily pricing strategies
* Group and extended-stay pricing
* Third-party channel management
* Business-transient pricing

By overseeing the key components of how a hotel’s sold, Revenue Strategy can fully optimize all channels of distribution and revenue stream. It’s also allowed the company to continue to acquire and build hotels across the nation. Which is something our guests are quite thankful for.

Our e-commerce approach rules just as much as our hospitality. For starters, we use search engine optimization to give our brands greater presence online. We keep our sites fresh by constantly updating content like photography. We drive traffic through paid search campaigns and third-party channel management including Expedia and Travelocity. And we utilize popular social media sites to drive revenue. In short, everything we do online is helping every hotel partner’s bottom line. To learn more about our e-commerce development, check out our Managed Portfolio.